Award-Winning Consumer Digital Savings Tool

Product Design

EasyUp® by KeyBank makes it possible to save hundreds of dollars a year using a KeyBank debit card. It also gives clients the option to transfer this savings to pay down an existing debt. So whether they're using it as a tool to save efficiently or to make progress on reducing a credit card balance, EasyUp helps them achieve their goals faster.

Objective

Create a feature that demonstrates Key's commitment to financial wellness. Something distinctly marketable that provides value to our clients while promoting saving and the opening of new savings accounts.

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Challenge

To design, test, and do user research to create a financial wellness tool that our clients would want to use. A feature that's simple to set-up, pause, and customize in online banking. And we had to do it fast!

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Outcomes

A 70 Net Promoter Score. That's the likelihood to recommend EasyUp to their friends and family.

4 out of 5 clients say it helps them make financial progress against their goals.

$415 saved per year, on average. Top 20% of clients saved an average of $700 per year.

68% of clients said they use it to save for a goal. The rest use it to pay down a debt.